Cox Cable, your "nerd-level Wi-Fi" commercials are not only an insult
 to the intelligence of nerds everywhere, but they are spreading 
misinformation in the name of marketing.
For those who may not have seen or heard these breathless commercials, Cox has been advertising heavily that they have the "fastest Wi-Fi available", which they are referring to as "nerd-level Wi-Fi". Here's an example (double-click it to go full-screen):
Cox's offerings are fast, sure, but they're going over a line my saying they are giving their customers the "fastest" 
anything available. Here's my evidence:
1. My mom just 
got a brand new cable modem from Cox a month or two ago, just like the one in the TV commercial above. It is, I 
believe, a Ubee Ddw365 modem, and it supports the 802.11n Wi-Fi 
standard. This is indeed the fastest Wi-Fi standard which is in common 
use right now, but a true nerd is not going to be satisfied with that 
when it is easy enough to find Wi-Fi routers that use the newer and much
 faster 802.11ac standard. According to Wikipedia, 802.11n tops out at 
600 megabits/second, and 802.11ac can potentially reach 1300 
megabits/second. "Nerd level" on the Wi-Fi side: myth busted.
2.
 A true nerd is not going to be satisfied with the admittedly fast Internet access from the cable TV company if there is any chance that he can get a 
fiber-to-the-home connection, which can potentially run 
five to ten times as fast as 
the maximum speed of a cable connection. On top of that, what Cox isn't 
publicizing is that cable Internet technology relies on a shared 
connection to the Internet. When your next-door neighbor is watching 
movies on Netflix through his cable modem, there is less capacity for you to watch your movies 
on Netflix through yours, and your connection slows down a little. The more people around you have cable Internet, the less 
likely you are ever going to approach maximum speed with your cable 
modem. Best case, your cable modem will top out at around 100-107 
megabits per second; business accounts may be able to get as high as 400
 megabits/second. In my area, Cox's fastest residential package offers 150 
megabits/second. Fiber can reach speeds of 500 
megabits/second or more - in the area I live in, the 
newer houses all have 
fiber-to-the-home capability, and the ISP offers 
up to 1,000 megabits/second to homes (and 10,000 megabits/second to 
businesses!) "Nerd level" on the speed side: myth busted.
3.
 Real nerds don't use Wi-Fi for tasks that require serious speed anyway. A real 
nerd is going to have Gigabit Ethernet, which means that he will have 
his whole home network delivering a steady 1,000 megabits/second down 
the wire to his computers. His 802.11ac Wi-Fi access points may suffer 
temporary slowdowns due to radio interference, sunspots, or whatever, 
but his wired connection won't have that problem. If he has a great job 
and can afford the REALLY new hardware, he might even have 10gb (10,000 megabits/second!) running 
in his house; the technology exists, although his Roku 3, which is wired
 into his network and not using Wi-Fi, is still toddling along at 
"10/100 Fast Ethernet" speeds (100 megabits/second).  But his computers will be pulling down data so fast it will make your head spin. (Actually, he 
probably isn't using a Roku - he's probably built his own media 
streaming box from a spare computer, so he's streaming considerably 
faster than that. But that's neither here nor there.)
And don't even get me 
started about all that "writing binary poetry" junk, and the other 
flights of fantasy that are in the commercials in a clumsy attempt add 
humor. It only highlights the true fact: that these commercials are an 
example of something written by people at ad agencies who, instead of trying to learn the technology and speak intelligently about it, are trying to "talk 
dumb" so that people who deep down feel dumb about all this 
inter-network-mubo-jumbo will feel like Cox is all chummy, on their 
side, helping them to binge-watch HBO Go a little easier.
The fact is, 
it IS a lot to understand. You have to do research if you want to have 
"the fastest". Heck, I had to do some quick research to make sure I'm 
more or less factual in what I've written here (and it's entirely 
possible I've got some errors or outdated information in what
 I've
 written). I don't have any issue with it if they are going to say "We 
are faster than DSL" (which, in general, barring heavy load, they can 
be). I don't mind if they say "Fastest Internet available in the area" 
(even though several parts of my geographical area do have fiber to the 
home). But don't tell me I can become a cool nerd by getting my new 
Cable modem. Just tell me it's fast enough that when I spend all night Friday watching episodes of 
Daredevil, I won't have to wait for them to buffer. That's fast enough for me.